Privacy policy

PRIVACY POLICY

Last Updated: 17 September 2026

Morasa (“Morasa”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how Morasa collects, uses, stores, shares, and protects personal information when you visit or use morasa.in, create an account, place an order, contact us, submit a product review, or otherwise interact with our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with our Terms & Conditions, Shipping Policy, and Return & Exchange Policy.

1. ABOUT MORASA

Morasa is an online saree and fashion business operated by:

Radhika Moolchandani and Satvick Moolchandani

Website: morasa.in
Email: support@morasa.in
Business Address:
D2/260, Sector P, Mansarovar Yojana,
Lucknow, Uttar Pradesh – 226012, India

For privacy-related questions, requests, or complaints, you may contact us at support@morasa.in.

2. INFORMATION WE COLLECT

We collect only the information reasonably required to operate our website, create and manage customer accounts, process orders, provide customer support, improve our services, maintain security, and carry out our business activities.

Depending on how you interact with Morasa, we may collect the following categories of information.

2.1 Account Information

When you create a customer account on Morasa, we may collect:

  • Full name

  • Email address

  • Password or authentication information associated with your account

  • Saved addresses

  • Account preferences

  • Order history

  • Other information that you voluntarily provide through your account

Your account allows you to access and manage information relating to your purchases and interactions with Morasa.

2.2 Order and Transaction Information

When you place an order, we may collect information necessary to process and fulfil that order, including:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Products purchased

  • Order number

  • Order value

  • Payment status

  • Transaction details

  • Delivery and tracking information

  • Any other information necessary to fulfil the order

We use this information to process your order, arrange delivery, provide order confirmations, communicate with you regarding your purchase, and provide customer support.

2.3 Payment Information

Payments made through Morasa are processed through third-party payment service providers, including Razorpay.

Morasa does not intend to store your complete debit card, credit card, banking credentials, UPI PIN, or other sensitive payment authentication credentials on its own servers.

Payment information may be collected and processed directly by the applicable payment provider in accordance with its own privacy policy and applicable law.

Razorpay may process transaction, payment, contact, device, and related information as necessary to provide its payment services, prevent fraud, comply with legal requirements, and process transactions.

You should review the applicable payment provider's privacy policy when using its services.

2.4 Customer Support Information

When you contact Morasa by email or through other communication channels we make available, we may collect:

  • Your name

  • Email address

  • Order number

  • Information contained in your message

  • Photographs or videos you voluntarily provide

  • Information necessary to investigate an order, damage, exchange, delivery, or other issue

We use this information solely for purposes such as responding to your enquiry, resolving customer-service issues, processing eligible exchanges, and maintaining appropriate business records.

2.5 Product Reviews and User-Submitted Content

If you submit a product review, rating, photograph, video, or other content through our website, we may collect and display the information you choose to submit.

This may include:

  • Your name or display name

  • Review text

  • Rating

  • Photographs or videos

  • Product information associated with your review

Please do not submit personal information belonging to another person without their permission.

We may moderate, remove, or decline to publish content that is unlawful, misleading, abusive, defamatory, offensive, or otherwise violates our policies.

2.6 Website and Device Information

When you visit morasa.in, certain technical information may be collected automatically through Shopify and technologies used to operate, secure, analyse, and improve the website.

This may include, where available:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Approximate location derived from technical information

  • Pages visited

  • Products viewed

  • Referring website or source

  • Date and time of visits

  • Interaction with the website

  • Cart and checkout activity

  • Cookie and similar technology information

This information helps us operate the website, maintain security, understand website usage, improve customer experience, and identify technical problems.

3. HOW WE USE YOUR INFORMATION

We may use personal information for the following purposes:

Order fulfilment

  • Processing and confirming orders

  • Processing payments

  • Preparing and dispatching products

  • Arranging delivery

  • Providing tracking information

  • Handling eligible exchanges or other order-related issues

Customer service

  • Responding to enquiries

  • Resolving complaints

  • Assisting with orders

  • Investigating damaged or incorrect products

  • Communicating regarding returns or exchanges where applicable

Customer accounts

  • Creating and maintaining your account

  • Providing access to your order history

  • Saving information you choose to store in your account

  • Managing account-related requests

Website operation

  • Maintaining and operating morasa.in

  • Improving website functionality

  • Understanding how customers interact with our website

  • Troubleshooting technical problems

  • Maintaining website security

Fraud and security

  • Detecting and preventing fraudulent or suspicious transactions

  • Protecting our customers, business, website, and payment systems

  • Investigating misuse or security incidents

Marketing

If you have provided the appropriate consent or where otherwise permitted by applicable law, we may use your contact information to send you promotional emails about:

  • New collections

  • Product launches

  • Offers and promotions

  • Sales

  • Updates about Morasa

You may unsubscribe from promotional emails at any time using the unsubscribe mechanism included in the relevant communication or by contacting us at support@morasa.in.

Transactional communications, such as order confirmations, payment confirmations, shipping updates, and important service-related communications, may still be sent when necessary to fulfil your order or provide our services.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information as a standalone product or business asset.

We may share personal information with third parties where reasonably necessary to operate Morasa, fulfil your orders, process payments, provide services, advertise our products, maintain security, or comply with legal obligations.

These may include the following categories of service providers.

Shopify

Morasa's online store is hosted and operated using Shopify.

Shopify may process information relating to customers, orders, browsing activity, accounts, and transactions in connection with providing its commerce platform and associated services.

Shopify publishes its own privacy policies describing how it processes personal data.

Razorpay

We use Razorpay to process online payments.

Razorpay may process information necessary to facilitate transactions, payment processing, fraud prevention, security, and related services.

Shiprocket and delivery partners

We use Shiprocket and associated logistics/courier partners to facilitate shipment and delivery of orders.

Information reasonably necessary for delivery may be shared with the relevant logistics provider, including information such as:

  • Recipient name

  • Shipping address

  • Phone number

  • Order or shipment details

This information is used to fulfil and deliver your order.

Meta

We may use Meta's advertising services, including Meta/Instagram advertising tools, to promote Morasa and understand the effectiveness of our advertising campaigns.

Depending on the technologies enabled on our website and your interactions with our advertisements, certain website, device, browsing, or conversion information may be processed or shared through Meta's advertising technologies.

Meta processes information according to its own privacy policies and applicable settings.

Legal and regulatory authorities

We may disclose information where required or permitted by applicable law, including where necessary to:

  • Comply with legal obligations

  • Respond to lawful requests from government or regulatory authorities

  • Prevent fraud or unlawful activity

  • Protect the rights, property, or safety of Morasa, our customers, or others

  • Enforce our Terms & Conditions

5. COOKIES AND SIMILAR TECHNOLOGIES

Morasa uses cookies and similar technologies, including technologies provided through Shopify and other services integrated with our website.

Cookies are small files or pieces of information stored on your device when you visit a website.

Cookies may be used for purposes including:

  • Keeping the website functioning correctly

  • Maintaining shopping-cart and checkout functionality

  • Remembering certain preferences

  • Maintaining customer sessions

  • Understanding website usage

  • Measuring advertising effectiveness

  • Supporting advertising and marketing activities

  • Detecting fraud and maintaining security

Some cookies are necessary for the website to function and cannot reasonably be disabled without affecting certain website features.

Other cookies or similar technologies may be controlled through your browser settings or applicable consent mechanisms.

Disabling cookies may affect certain features of morasa.in, including shopping-cart, account, checkout, or other functionality.

6. ADVERTISING AND MARKETING

Morasa may use Meta advertising technologies to advertise our products and measure advertising performance.

These technologies may allow us and our advertising partners to understand whether users have interacted with our advertisements or visited certain pages on our website.

We do not use Google Analytics at this time.

Our use of advertising technologies may change as our business develops. If we introduce additional significant tracking or advertising technologies, we may update this Privacy Policy accordingly.

You can also manage certain advertising and privacy preferences through your browser, device, or the relevant advertising platform.

7. EMAIL COMMUNICATIONS

We may use your email address for:

  • Order confirmations

  • Payment-related communication

  • Shipping and delivery updates

  • Customer support

  • Exchange or complaint-related communication

  • Important account notifications

  • Promotional emails, where permitted and where you have opted in or otherwise consented as required

You may unsubscribe from promotional emails at any time.

Unsubscribing from promotional emails will not prevent us from sending necessary transactional or service-related communications concerning your orders or account.

8. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Fulfilling orders

  • Maintaining customer accounts

  • Providing customer support

  • Handling disputes and complaints

  • Maintaining business and transaction records

  • Complying with legal, tax, accounting, and regulatory obligations

  • Preventing fraud and maintaining security

  • Establishing, exercising, or defending legal claims

The period for which information is retained may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer reasonably required, we may delete, anonymise, or otherwise dispose of it in accordance with applicable law and our operational requirements.

9. DATA SECURITY

We take reasonable measures designed to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.

These measures may include appropriate technical, administrative, and organizational safeguards.

However, no method of transmitting or storing information over the internet can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions to protect your information, we cannot guarantee absolute security.

If you believe that your interaction with Morasa or your personal information has been compromised, please contact us promptly at support@morasa.in.

10. YOUR ACCOUNT SECURITY

If you create an account with Morasa, you are responsible for maintaining the confidentiality of your account credentials and for activities conducted through your account.

Please do not share your password with anyone.

If you believe that your account has been accessed without your authorization, contact us immediately at support@morasa.in.

11. CHILDREN'S PRIVACY

Morasa's website is intended for general consumers and is not specifically directed at children.

We do not knowingly request or intentionally collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us in circumstances where such information should not have been collected, please contact us at support@morasa.in.

We will take appropriate steps in accordance with applicable law.

12. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links, integrations, or services provided by third parties.

These third parties may include payment providers, logistics providers, advertising platforms, social media platforms, or other service providers.

When you leave our website or interact directly with a third-party service, the third party's own privacy policy and terms may apply.

Morasa does not control the privacy practices of independent third parties and encourages you to review their applicable policies.

13. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have rights regarding the personal information we hold about you.

These may include rights to:

  • Request information about personal data processed by us;

  • Request correction or updating of inaccurate information;

  • Request deletion or erasure where applicable;

  • Withdraw consent where processing is based on consent;

  • Request information regarding certain uses or disclosures of your personal information;

  • Raise a complaint regarding our handling of personal information.

To exercise an applicable privacy right, contact us at:

support@morasa.in

We may need to verify your identity before processing certain requests in order to protect your account and personal information.

We will respond to legitimate requests within the time period required by applicable law.

Certain information may need to be retained where required by law or where necessary for legitimate business, security, accounting, dispute-resolution, or legal purposes.

14. WITHDRAWING CONSENT

Where we process personal information based on your consent, you may withdraw that consent by contacting us at support@morasa.in, subject to applicable law.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Withdrawal may also mean that we are unable to provide certain services where the relevant information is necessary for those services.

For example, certain information is necessary to process and deliver an order.

15. GRIEVANCE REDRESSAL

If you have a question, concern, complaint, or grievance regarding the collection or use of your personal information by Morasa, please contact us first.

Privacy & Grievance Contact

Morasa
Email: support@morasa.in
Address:
D2/260, Sector P, Mansarovar Yojana,
Lucknow, Uttar Pradesh – 226012, India

Please include sufficient information in your communication to allow us to understand and investigate your concern, such as your name, registered email address, order number (if applicable), and a description of the issue.

We will review and respond to your grievance in accordance with applicable law.

16. INTERNATIONAL DATA PROCESSING

Morasa is based in India and primarily operates for customers in India.

However, some of the service providers we use, including technology, payment, advertising, or e-commerce providers, may process or store information in jurisdictions outside India.

Where personal information is transferred or processed outside India, we will do so subject to applicable law and the terms and safeguards applicable to the relevant service providers.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices;

  • Changes to our website or services;

  • Changes in technology or service providers;

  • Changes in applicable laws or regulations; or

  • Other operational or privacy-related developments.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

We encourage you to review this page periodically to remain informed about how Morasa handles personal information.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

18. CONTACT US

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or wish to raise a privacy-related complaint, please contact us:

Morasa

Owners: Radhika Moolchandani & Satvick Moolchandani
Email: support@morasa.in
Website: morasa.in

Business Address:
D2/260, Sector P, Mansarovar Yojana,
Lucknow, Uttar Pradesh – 226012, India

Last Updated: 17 September 2026